The Shift

Our Story

We started Shifter because we saw the need to highlight Norwegian startups, and the shift traditional, established companies need to make to be able to survive in the digital age.

In just eight months we really feel we have made an impact and a difference.

Now we’re launching «The Shift» because we want the entrepreneurs, innovators and investors we write about to meet each other to share their stories, their knowledge and maybe a drink.

True entrepreneurship is not about company size or money. It is about making better things and making things better. 

It is hard. But a lot easier when we’re in it together.

So this is an event where you will see no gimmicks. Just a lot of people celebrating innovation and entrepreneurship.

Come, join us, and be a part of «The Shift».

Workshops at The Shift

We have four different workshops that you may attend at The Shift.

1. Crash Course: How to get your company funded by international investors. 

By Benjamin Ratz (Nordic Makers) and Savina van der Straten (Point 9 Capital)

1. What are the workings and driving forces in VC economics?
2. What to prepare before you meet investors
3. How to research, find and DD the best investor
4. What investors look at when they evaluate a potential investment.

2. B2B Sales: How to build a money making sales machine

By Lars Johan Bjørkevoll (Chief Growth Officer, Xeneta)

If you are going to build a scalable business from scratch there are a few steps that are crucial for success. Understanding the inner workings of a high performing 'sales machine' is what gets you those first important customers and investors aboard, and what separates the winners from the losers in the b2b game. 

What you'll get in the workshop: 

1. The 4 building blocks of scaling sales. 
2. Step by step; how to get hold of your first customers. 
3. Latest in Tech to increase efficiency in sales. 
4. A second pair of eyes on your business challenges.  

LJ Bjørkevoll has been building several successful sales organizations from scratch the past 10 years and he supports other startups both in Norway and abroad in figuring out how to get their sales up to speed. Today he holds the position as Chief Growth Officer in the Oslo based company Xeneta.

3. Growth Hacking 101: How to go from zero to thousands of users

By Vincent Dignan Growth Hacking Expert

In the last two years, we've seen growth hacking used by startups all over the world to grow incredibly fast.

Growth hacking's "enfant terrible" visits Oslo for the first time to give his brand new growth hacking workshop

 What you'll get in the workshop: 

1. The psychology you NEED to understand if you want to get users
2. The strategies that work to multiply your growth across multiple social media channels
3. Multiple techniques you can use to get hard-to-reach customers to start using your product.

 4. You are destroying your company hire by hire. Stop it!

By Kjartan Slette (Co-Founder & COO, Unacast)

 What if I told you that hiring is the most important thing to get right in creating and scaling a company? What if I also told you that most young companies base their hiring on gut feel and biased perceptions? Join this workshop to learn more about how to avoid the hiring pitfalls most of your competitors will fall in so that you emerge in the end as the dominant player - while having tons of fun!

What you'll get in the workshop: 

1. How to build a global brand that attracts top talent
2. How to structure a data-driven hiring process that works (nearly) every time
3. How to structure salary, options, and benefits to keep talent at the company
4. How to act when you do make mistakes and hire the wrong person
5. Bonus: How to hire for diversity, and how we at Unacast so far failed at this